The Fragmentation of News, and What It Means to Us

The apparent upcoming demise of the Seattle Post-Intelligencer is hardly a surprise. What's amazing is how long Seattle has supported two (let's face it) mediocre daily newspapers -- 19th-century technology in a 21st-century city. It will be shame if the P-I does fold, but Seattle won't be short of news. It boasts two pretty-good weeklies, several good neighborhood papers, a few radio and TV stations that do local news, and a whole raft of neighborhood and special-interest blogs. Not to mention a lot of on-the-spot coverage, discussion and commentary that's taken root on social networks and services like Twitter.

If the pundits are right, and the P-I disappears in the new future, there will be lots of people looking for new ways of getting information. Is your organization ready to welcome potential new readers? Can you update your web site quickly? Are you taking advantage of Facebook and the like? CHCS will be talking about ways to increase your relevance in a "new news environment" in an upcoming webinar. And contact us now if you'd like immediate help!