Is search engine optimization (SEO) dead? The folks behind InboundWriter won't come right out and say so, but during my recent conversation with them, they made their feelings about traditional SEO techniques and tools clear, especially in light of Google's recent changes to its search algorithms, and its discussion of how they affect web publishers.
Which is why InboundWriter is a tool that helps writers create web copy that will increase its relevance, not only for search engines, but also for visitors -- with an eye to increasing engagement and sales conversion.
InboundWriter is extremely simple to use. Just cut and paste your copy into the web interface and add three keywords or phrases that describe your content. InboundWriter will then index the social web (including such sources as Facebook, Twitter, Yahoo, LinkedIn, Quora, Google, Amazon, Wikipedia, and up to three websites of your choosing) in real-time to see what your target audiences are reading, sharing and talking about.
You will then be taken to a screen where you can make a few selections about how you want your copy to be optimized, and the system will display a rating and tips to for improving your text. As you edit the copy, InboundWriter will update its evaluation on the fly. Once you have finished working with your document, it remains available in your account if you wish to return to it, or to collaborate on editing it with others.
InboundWriter's online editing tools include basic formatting controls, but they won't replace your favorite word processor or online editor. Since InboundWriter is not an SEO tool, it does not accept or evaluate links, for example.
While InboundWriter is very simple to use, what it's doing behind the scenes is not. I was told that it continuously reviews 15-20 different factors, and that those factors will continue to be refined as needed.
Eightfold Logic, the copmpany behind Inbound Writer, has announced that it has received $2 million in Series C funding from existing investors, including Rho Canada Ventures, Castile Ventures, Formative Ventures, and The Entrepreneurs' Fund III. The new financing brings the total capital raised to nearly $20 million.
InboundWriter offers a free plan under which users can optiimize up to 8 documents per month. An unlimited plan is also available for $19.95 per month. You may also try out InboundWriter without creating an account.